HomeThe digital marketplace has become crowded, more so in the last 5 years with the advent of
high-speed internet and blazing fast mobile devices. More customers are accessing
information about businesses and interacting with them right from their internet-enabled
smartphones. Consequently, businesses have the challenge of positioning their brand and
targeting their customers online in the most effective way possible. This is where marketing
agencies step in with their expertiseto develop a suitable marketing strategy for their
clients. While large marketing agencies may have separate teams to take care of web
development, smaller agencies would want to think of getting into a partnership with a web
development firm for the following reasons.
Web Development is a specialisation
In the larger scheme of things, marketing agencies may pay less attention to web
development. This can prove to be detrimental especially given that web development in
reality plays an important role in search engine optimisation (SEO), bounce rate, organic
traffic, responsiveness etc. These metrics are crucial for an online business. If a customer
finds it cumbersome to interact with the client’s brand, he may exit and move over to a
different brand. A dedicated web development firm, having worked exclusively on such
projects, would be far more capable in building great websites that are exciting, responsive
and scalable.
Web Development is evolving
As with everything in technology, web development has also undergone a sea change over
the years. New ways of accessing content and interacting with businesses have emerged
such as Internet of Things (IoT), Voice Search, Chatbots, Progressive Web Applications
(PWAs) etc. An exclusive web development company would stay updated on the latest
technology trends and more importantly would be aware of how customers want to browse
content online. Entering into a partnership with such a firm would help the agency in
developing an enhanced online experience, which is again a part of a holistic marketing
campaign.
Exploring Fresh Ideas
In addition to the marketing agency being able to devote more time and resources for their
main project and area of expertise, having a web development firm as a partner has an
advantage of getting fresh ideas from the outside. Sometimes, it helps to get an external
perspective rather from an internal team. Creative designs and UI are required to ensure
that the customer interacts with the business for as much time as possible. This can also
help make a lasting impression on the customer and she is likely to return for more.
Ensuring Continuous Improvement
As in any project, there are bound to be changes in the scope of a marketing campaign or
the said client may want modifications in the design. In such cases, a web development firm
would be better equipped than an internal team to make the necessary changes. A
partnership can also help in scaling the web design in the future as per the client’s need.
Increase Efficiency and Save Costs
A partnership with the right web-development firm can help marketing agencies save costs
both capital and time. They will be better able to focus on their own project. Outsourcing
web development can also increase workflow efficiency – developing a solution ahead of the
deadline.
Securenext provides innovative and holistic web solutions for our clients. We strive for
continuous improvement in every project we undertake, detect issues and resolve the same
in a timely manner.
